My Role: Marketing Manager, Social Media & Culture Marketing

Skillshare is the world’s largest online learning community for creatives. I was brought in to revitalize the brand by launching culture marketing campaigns for big moments, like Pride and Black History Month, and increasing engagement on social media.

I developed and executed paid and organic social media content that increased Instagram engagement by 446%, video views by 91%, and platform following by 7%. I also grew Skillshare’s TikTok audience from 200 to 150K in just five months.