My Role: Social Media Content Strategist
As Senior Social Media Content Analyst at Razorfish (an award-winning global creative advertising agency), I was responsible for developing and executing campaign content for the world's most trusted brands — including Dove. I helped launch a plethora of paid and organic social content for major campaigns and new product launches including Dove’s first textured hair care line!
First Reddit Activation
I conceived and pitched Dove’s first-ever Reddit activation, leading the initiative to engage with a new audience on the platform. This Ask Me Anything (AMA) was hosted on the platform’s largest community for POC beauty, r/brownbeauty.
The campaign received 5 out of 5 success ratings, above the benchmark of 3.5, and 99% Upvote Rate, above benchmark of 83%.
Amplified Textures Product Launch
I developed strategy and creative insights for the launch of Dove’s first-ever haircare line for textured hair. This included a TV spot and both organic and paid social media content. I played a key role in crafting strategies that engaged consumers and strengthened Dove’s brand presence while maintaining consistency in brand messaging across all platforms.