My Role: Influencer Marketing Manager and Event Host

I was brought on to help launch Revlon’s first-ever influencer program. I worked with Revlon and their event agency Lippe Taylor to plan their flagship influencer event and managed communications with influencers, including choosing influencers and creating all outgoing pre and post-event messaging.

Campaign Results

Generated over 120K uses of the hashtag #liveboldly
32% growth in Revlon’s digital community
145% increase in website traffic (est 1M additional visits); less than 10% of this traffic came from paid search or display ads
The relaunch success window lasted a full 6 months, securing more than 3.48 billion media impressions globally