LIVE BOLDLY WITH ASHLEY GRAHAM & THE BOLD BRIGADE

My Role: Influencer Marketing Manager and Event Host

I was brought on to help launch Revlon’s new global platform, Live Boldy, a multimedia campaign and influencer program.

While the campaign showcased Revlon's latest product innovations, the effort was designed to be aspirational, a celebration of modern beauty and strength, and centered the messaging around courageous living.

I helped plan the event and managed communications with influencers, including choosing influencers and creating all outgoing pre and post-event messaging.


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Campaign Results

  • Generated over 120K uses of the hashtag #liveboldly

  • 32% growth in Revlon’s digital community

  • 145% increase in website traffic (est 1M additional visits); less than 10% of this traffic came from paid search or display ads

  • The relaunch success window lasted a full 6 months, securing more than 3.48 billion media impressions globally