My Role: Content Marketing Strategist, Corporate Marketing

As Content Marketing Strategist:

• I led a full rewrite of Bonterra’s core brand narrative, including homepage and key landing pages, delivering clearer positioning aligned to AI product launches and social impact strategy.

• I create strategy and copy for short and long-form content (video ads, blogs, playbooks, social content, etc.) to support demand gen, brand awareness, and thought leadership across CSR, nonprofit, and corporate audiences.

• Lead creative initiatives for product launches, including brief creation, video scripts, landing pages, and more.

• Partner with C-suite leadership, sales, product, and GTM teams to create clear, accessible messaging rooted in customer research, competitive analysis, and editorial guidelines.