My Role: Content Marketing Strategist, Corporate Marketing
As Content Marketing Strategist:
I led a full rewrite of Bonterra’s core brand narrative, including homepage and key landing pages, delivering clearer positioning aligned to AI product launches and social impact strategy.
I create strategy and copy for short and long-form content (video ads, blogs, playbooks, social content, etc.) to support demand gen, brand awareness, and thought leadership across CSR, nonprofit, and corporate audiences.
Lead creative initiatives for product launches, including brief creation, video scripts, landing pages, and more.
Partner with C-suite leadership, sales, product, and GTM teams to create clear, accessible messaging rooted in customer research, competitive analysis, and editorial guidelines.
See my writing samples below 👇🏾
AI Product Launch Video
I was tasked with creating a video strategy to launch Bonterra’s first fully agentic AI, Bonterra Que. I crafted a series of scripts for a short-form video that has been deployed across paid social, website, and emails.
Thought leadership
At Bonterra, I create thought leadership content, including blogs, guides, playbooks, quizzes, and more.
