Almay Class of 2018
My Role: Influencer Marketing Strategist
I was brought on to implement an influencer program that would act as an example for all Revlon brands.
My team at Razorfish develop a campaign that would become a powerful movement and leave a lasting impact. To do so, our approach included a three-tier plan of light, medium, and high touch groups of influencers. We also worked with an event agency to put on a super personalized event for top influencers in the program.
I was in charge of helping to identify and contact influencers at each tier and crafted pre and post-event influencer communications.
Campaign Results
600+ campaign assets posted
70% opt-in rate (2x the benchmark)
Over 140 posts driving to sales
$1M in earned media value
7.8% Almay community growth within the first month
500+ posts using #almayclassof2018 on Instagram